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Business Analyst
Lisboa
Job description
We are looking for a Business Analyst to work 2x a week in the clients Office.
Your mission is to track and monitor the performance of the main conversion funnels across the commercial digital journeys.
Your mission is to track and monitor the performance of the main conversion funnels across the commercial digital journeys.
The role focuses on monitoring, analyzing, and reporting business performance, identifying relevant deviations, and supporting Product Owners and the eCommerce Lead with clear, actionable insights, enabling faster and better-informed decision-making.
Key Responsibilities
- Analyze end-to-end conversion funnels for the main digital journeys (self-service and commercial)
- Continuously monitor performance against the objectives defined for the Business
- Identify improvement opportunities, conversion drops, and deviations from targets, supported by data
- Work closely with business stakeholders and Product Owners to accelerate decision-making
- Track the implementation of defined actions and assess their real impact on results
- Support the definition, evolution, and clarification of success metrics throughout the lifecycle of initiatives
Requirements
- Experience in digital performance analysis (eCommerce or self-service channels)
- Strong analytical skills, with a focus on funnels, metrics, conversion, and user behavior
- Impact-driven mindset, focused on execution and continuous improvement
- Strong communication and synthesis skills, grounded in data
Valued Skills
- Knowledge of eCommerce and self-service funnels
- Experience using analytics and data visualization tools
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