Content Strategy Specialist

• Define and manage workflows for the creation, review, approval, and publication of digital content.
  
• Ensure editorial consistency, structure, and quality across all institutional website content.
  
• Coordinate collaboration between editorial, technical, and communication teams.
  
• Manage CMS tools and systems used for content publishing and maintenance.
  
• Monitor and ensure continuous content updating, accuracy, and relevance.
  
• Implement best practices in content governance, information architecture, and editorial management.
  
• Analyse content performance metrics (traffic, navigation patterns, search behaviour, drop‑off rates) to identify improvements.
  
• Produce reports and insights supporting optimization and strategic editorial decisions.
  
• Improve content using analytics, user feedback, and strategic objectives
  
• Ensure compliance with digital accessibility, usability, and clear‑communication standards.
  

Requirements

• Proven experience in similar Content Ops / Content Strategy roles.
  
• Strong understanding of content governance and digital publishing workflows.
  
• Experience with CMS platforms and structured editorial processes,
  
• Strong analytical mindset with experience evaluating content performance through metrics.
  
• Ability to collaborate effectively with multidisciplinary teams.
  
• Knowledge of accessibility and usability standards.